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The key part of any social marketing strategy is the Twitter, Facebook, and LinkedIn updates, and blog entries that you are posting on a regular and consistent basis. When you post this great content to your social networks, it will mix in with all of the other chatter out there. You will need to be persistent to see your message get through.
If you are like most businesses on the web today, the number of Facebook fans and Twitter followers you have pales in comparison to the number of email addresses you have.
So how do you rise above all the chatter, and quickly expand your fans and followers?
Social Marketing is about engaging people in a conversation online, and then transforming these people into your army of sales people. By interlacing social promotions in this dialogue, you start to see a conversion from conversation to sales. Each social network has a real benefit to offer, and your mailing list is essentially another social network. By contacting people with email, it reminds them of the conversation and directs them back to that conversation for further engagement.
Social Digests meld email with your social marketing efforts. A digest is a collection of the most recent messages that you have posted to social media sites. This collection is assembled into an email message and sent every week to your email list.
First, make sure you post new social content each week. This maintains your social presence, but it also gives you the content that will appear in your digest.
Then, we connect to your email list. We think of email lists like any other social network. You can copy and paste your list or upload a data file, or we can connect directly to your mailing list on email services like Constant Contact, Exact Target and MailChimp.
When you define your digest, you specify a repeating schedule for it. This will allow Butterfly Publisher to create and send digests each week containing the latest content.
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